Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Terry Lamb
Meet Terry: Your Trusted Real Estate Expert
With a career that began in 1980 as a Financial Advisor, Terry brings over four decades of experience and insight to the world of real estate. In 1999, he added to his impressive credentials by becoming a state-licensed General Contractor and Home Inspector—equipping him with the unique ability to navigate both the financial and structural aspects of property transactions with confidence and care.
A Dual Focus: Finance & Construction
Terry seamlessly transitioned from financial advising to real estate, drawing on his deep knowledge of investments and building standards. His rare combination of expertise allows clients to enjoy a truly comprehensive real estate experience—whether buying, selling, or investing.
Educational & Military Background
Terry holds a Bachelor of Science in Marketing, a reflection of his commitment to professionalism and strategic thinking. His dedication was further shaped by four years of honorable service in the United States Air Force (1973–1977), instilling the discipline and integrity that define his work today.
Career Highlights
Financial Advisor since 1980
Licensed General Contractor and Home Inspector since 1999
Earned the Professional Negotiator designation in 2004
Why Clients Choose Terry
Terry’s clients benefit from a rich blend of financial expertise, construction knowledge, and refined negotiation skills. His holistic approach ensures every detail of the transaction is handled with precision—whether it's analyzing market trends or evaluating a property's structure.
A Personal Touch
Beyond his professional achievements, Terry enjoys woodworking and cultivating plants and flowers—passions that reflect his appreciation for craftsmanship and natural beauty. These interests mirror his approach to real estate: thoughtful, detailed, and built to last.
Connect with Terry
Whether you’re entering the market for the first time or are a seasoned investor, Terry is ready to guide you with expertise you can trust. Reach out via text, email, or phone and take the next step with a seasoned professional who understands both the numbers—and the nuances—of real estate.
The Great American Real Estate Marketing Company
Oxford, AL 36203
United States